BUSINESS-ON-BUSINESS Customer Service — The Importance of an Social Media Strategy For B2B Businesses

In a the latest article, I had been discussing the value of recruiting in social media with probably our clients, a consulting agency. This is an agency that really does primarily online consulting and also has an affiliate program that allows this to reach even more local businesses that it will not normally have the ability to reach itself. What we were discussing was how sales in social media marketing could help the agency extend its organization offerings, which in turn would definitely bring even more local organization to the consulting firm. This is a fine example of how using social websites as a way to attract new customers can create a win-win predicament for each party. Our consumer and I agreed that when considering attracting clients, prospects are definitely the most important matter and as a business person should position the effort into making sure that they can be right for you.

One great way that this can be accomplished is through the use of an Instagram marketing campaign. Instagram is currently the fourth the majority of popular site on the net according to Technorati, so this is no little feat. There are many ways that an Instagram promoting plan can benefit the consulting firm because there are an array of people who access Instagram. For anyone who is able to find a way to get people from your marketplace to view the Instagram bank account, you have just made your job a lot simpler. A recent research by Frost & Sullivan showed more than three quarters of internet users have in least one particular account on Instagram, and this makes it an excellent place to begin a social media marketing strategy for your business-on-business business.

Another tool which you can use in conjunction with Instagram is an auto responder, also referred to as an auto worker or contact management system. This contact management system automates lots of the common friendships that you will have along with your b2b buyers such as follow up, response, ideas, etc … This makes managing your customer list much easier and can automate a good deal of the work that is involved with handling contacts in other mlm sites. So whether your firm is certainly large or small , if you would like to grow your business, or simply make sure that you stay competitive, consider an Instagram marketing campaign to your company. The automation and the ability to connect with new customers on an every day basis is something which will help you preserve a successful customer base and boost sales at the same time.